Thursday, July 16, 2009

What Kind of Marketing Turns Your Crank? Or Stalls the Engine?

All right, so I'm not at RWA. I made the choice not to go for several reasons, one is I have so much work to do!!!

I just finished some revisions on my upcoming paranormal, Pride Mates, and I'm heavily invested in finishing Lady Isabella's Scandalous Marriage. (BTW, I posted pub dates for the next books in the Lord Ian Mackenzie series on my other blog: )

I also need to market my upcoming erotic paranormal romance, Mortal Seductions by Allyson James (Sept. 2009).

The thing is, I don't know what to do for it.

Any ideas? What kind of marketing makes you pick up a book? Ads? Campaigns? Blog tours? Interviews? Or should I just sit back, write my novels, let them appear on the shelves and have readers take if from there?

Feel free to be honest about what do you like to see. Or not see!


rebyj July 16, 2009 at 7:24 AM  

Well,as a matter of fact I'm reading The Madness of Lord Ian Mackenzie now because of katiebabs blog review back in May. I'm not a big historical reader but with all the blog and twitter word of mouth that went on about the book since it's release,it's been on my list to buy for awhile and when I saw it at the bookstore, bought it.
You can't discredit the blog and twitter power!

Turn offs? Authors running down my street naked screaming " BUY MY BOOK BUY MY BOOK BUY MY BOOK" haha

ms bookjunkie July 16, 2009 at 7:37 AM  

Giveaways (at SBTB & DA, or linked from there) get me interested. Especially if there's some kind of task involved. Or even just having to comment.

First there's the excitement of participating, then waiting, anticipation builds... and even if I don't win I'm interested and will remember the book.

Total turnoff: US only giveaway, rest of world doesn't need to bother. *blows raspberry* Do that, and I am so not getting your book. There is life outside the US!

Jennifer Ashley/ Allyson James / Ashley Gardner July 16, 2009 at 10:45 AM  

Good to hear rebyj and bookjunkie! Interesting comments. I always wonder what turns a reader "off". We don't always know. :-)

Pam P July 16, 2009 at 3:58 PM  

Blog tours and interviews, along with their reviews. I've been pointed to several new authors this way - the buzz will make me go look and read some more and make up my mind.

Cybercliper July 16, 2009 at 4:05 PM  

Bloggers...whether through giveaways or ARC reviews. I follow a lot of blogs that enjoy the same genre(s) that I do. When they write a review or they have a guest interview author, that usually helps me make up my mind.

I don't do historical, but the bloggers were raving about the Madness of Lord Ian Mackenzie - yep, I went there - and loved it!

Tina McLendon July 17, 2009 at 5:43 AM  

Personally cover is what usually catches my eye, but blogging about upcoming books work too. Also when some of my fave authors recommends another author I tend to check it out.

Penelope July 17, 2009 at 7:04 AM  

Jennifer...from the comments I've seen on my own blog, and other sites, your fans are really jonesing for the next Mackenzie book! I bet if you put an excerpt from the next installment on your site and promote it, you will have a lot of happy campers! I personally cannot wait. The Madness of Lord Ian is one of the best books I've read this year...I've been recommending it on a lot of boards!

Jennifer Ashley/ Allyson James / Ashley Gardner July 17, 2009 at 7:04 AM  

Thanks you all, for your great comments.

Much of what you're mentioning (reviews, other bloggers raving, covers), I have no control over. I or my publisher can send out review copies and then we have to sit back and see what happens. I have some say in the cover, but very little (and that's typical of most authors).

What I *can* do is "blog tour" a little and do giveaways. I don't mind doing that. (Outside US too, LOL)

It's kinda nice that much of what makes readers buy books is out of my hands, because it's less work for me. LOL Writing the dang book and making it not s*uck takes a lot of energy and a lot of time and I often don't have anything left over for marketing. And in my own humble personal opinion, what makes a book sell well is the book itself!

So I'll go back to my laptop and start banging the keys. :-)

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